Yet another genius use of marketing on Twitter. Pepsi "Raw" in the UK has plastered their twitter address
@PepsiRaw on the outside of the can, and is asking those indulging in the beverage to go their twitter address, and leave a 140 character comment about the drink! Love it! More on this
story here. Pepsi is really throwing itself into all types of social media, and new media type advertising, even aggressively using
mobile advertising with smartphones as the next big push in modern advertising. Not to be left out however is their fan filled
Facebook Fan page. These types of pages seem to be on the increase these days, it's "cool" to have a
custom Facebook fan page design.
I do wonder how well this campaign for Pepsi is going, I just never see any mentions of Pepsi Raw...perhaps they have not really optimized their social media campaign..? You see, I also own an company offering SEO, search engine optimization in Wilmington, NC, and nationally, and know a thing or two about typical SEO, but there is a thing called "SMO" or "Social Media Optimization" that Pepsi may want to consider... :)
