1) CHECK WHERE YOUR CUSTOMERS ARE
Before you jump to any social networks, communities or other tools, find out
WHERE your customers are. And the best way is to search them in the Internet,
check LinkedIn, FaceBook, Twitter, Google and Yahoo Groups and find them one way or the other. And if you still have a good relationship with them, ASK.

2) SUBSCRIBE TO THE SOCIAL WEB
Once you know, subscribe to the sites and explore. Invest in your ...