Done!

We had a spectacular

beyond the basics of using social networking and  help you establish a credible social presence, understand social media engagement techniques that build loyalty, as well as how to handle neutral or even negative responses.  Along with requested tool reviews, we will examine your social profiles and make suggestions on areas to  blend your public spaces with your brand to better appeal to your poten...

Ok, no, I am not going to start rapping.  I want to get your attention so we can talk about the much needed subject personal branding across all our social spaces.  I also would like to share a few helpful tips I have learned to help your social presence blend together and add to your online credibility.

Before I share some pointers, let's take a look at an example of my social profiles late last year in the snapshot below.  Now, h...

1) CHECK WHERE YOUR CUSTOMERS ARE
Before you jump to any social networks, communities or other tools, find out
WHERE your customers are. And the best way is to search them in the Internet,
check LinkedIn, FaceBook, Twitter, Google and Yahoo Groups and find them one way or the other. And if you still have a good relationship with them, ASK.

2) SUBSCRIBE TO THE SOCIAL WEB
Once you know, subscribe to the sites and explore. Invest in your pr...

I have been getting a lot of DM’s about the earlier Consumer or Prosumer post.  The consensus was, ok but “what do I do now if I see that I am old school’? and “How do I change it”?  First, I commend you for your honesty (more business leaders needs more humility when it comes to examining their business model and accepting that changing to a social media system is going to be disruptive to the current one in place, but it is critical) and s...